How to pick a product that’s right for you

- Food Regulation Facts Alliance (FRFA) advocacy group was created to represent small and independent retailers at AAFCO meetings and with government officials in the pet food industry. FRFA is also able to affect decisions made on AAFCO Working Groups. FRFA mediates false rumors and increases clarity with controversial industry topics. We intend to help "the People" regain control over government actions and improve the industry. - Hero's Pets - (Brick and Mortar Retail Store) Open since 2007, we specialize in holistic nutrition and consumer education. Our mission is to raise public awareness of the impact consumer decisions have, not only on our own lives, but on our community and our world. We carry only natural products form morally-conscientious companies and strive to support other independent companies in Colorado and around the U.S. - Pet Fooled II - Food Regulation Facts Alliance will all be featured in Pet Fooled II. - FRFA often contributes to Research and Safety information on Federal and State pet and agricultural committees. - FRFA supplied AAFCO's Pet Food Safety Committee with a Risk Assessment Statistics document evidencing that Raw Food is significantly safer than kibble or HPP Frozen. This document was published nationally in the AAFCO Feed Bin. - FRFA participates in a variety of scientific research projects in the pet industry. These projects help to identify the truth behind certain claims such as whether or not vitamin d levels are higher in raw vs kibble fed pets or whether cooking causes more lipid oxidation than HPP. - FRFA publishes in Dogs Naturally Magazine and other local magazines View all posts by FoodRegulationFacts